Fe-Noon represents an umbrella which encompasses primarily Ahmed Moustafa's studio workspace. Inside its high, white-washed walls, the Fe-Noon studio also houses the gallery and exhibition space for the artist's numerous works.

One philosophy, multiple operations
Within these confines can be found the multi-disciplined team - under the direct tutelage of Ahmed - engaged in pioneering and inexhaustible research. Invariably the same team is involved in the design implementation and publishing of such material.

Fe-Noon is at once an artist's studio and scholar's study. In fact, its official moniker is Fe-Noon Ahmed Moustafa The Research Centre for Arab Art and Design, and not without reason: initially trained as a figurative artist in the neoclassical European tradition, he subsequently rediscovered his Islamic roots and is now a leading authority on Arabic art and design.